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ResearchNews

03.22.2018

Clients, students benefit from work through CyBIZ Lab

By Angie Hunt, Iowa State University News Service

The idea to develop a futures contract for the bulk trucking industry appeared to fit a need, but before investing in the concept, leaders of a Tennessee-based company wanted to know if the market would support it. In search of answers, they turned to Iowa State University’s CyBIZ Lab for help with a market assessment. Student researchers working in the lab helped the company redefine its plans for this segment of the market.